New Catholics Come Home commercials, website debuting to Dayton audience
Catholics Come Home has announced its upcoming campaign to invite Millennial Catholics home to the Church, through new television commercials and an interactive website, called CatholicsComeHome.com. The new website and ads are making their debut in the Dayton, Ohio market, though they will be used around the country.
The ads and website are in response to the growing number of Millennial Catholics (young adults ages 18-34) abandoning their Catholic faith, as well as an effort to reach out to those young adults who consider themselves unaffiliated with any religion.
Pew studies show that 80 percent of millennials abandon their Catholic faith before age 23. Additionally, over 100,000 Americans stop practicing their Catholic faith annually, and only 1 out of every 3 attends Church.
“We took to heart numerous studies showing that American millennials are struggling with addictions, suicide, out-of-wedlock births, joblessness, and other significant life challenges at catastrophic rates,” explained Catholics Come Home Founder and President Tom Peterson. “Our hope is to reduce these disheartening statistics and guide young adults toward healthier, joy-filled lifestyles by introducing them to—or reminding them of—the importance of faith and their Catholic faith community at their local parish.”
In collaboration with the Archdiocese of Cincinnati and other prominent Catholic organizations, like Alpha USA and Paradisus Dei, this campaign is part of a collaborative effort to strengthen the faith of Millennials and the entire Dayton community.
In recent years the Catholic Church has been focused on a “new evangelization,” explained Sean Ater, the Director of the Office of the New Evangelization for the Archdiocese. Catholics Come Home Commercials will reach Millennials in places they do not typically encounter Christ; on their smartphones, tablets, and computers, on the radio in their cars and in their living rooms on TV.
Catholics Come Home Commercials aired in the Archdiocese in 2012-2013 during the Advent and Christmas season which is the typical amount of time Catholics Come Homes airs commercials. Those commercials promoted CatholicsComeHome.org, which is the apostalate’s original website for all ages.
“This time around, Catholics Come Home has produced brand new commercials targeting Millennials and will be airing them not only on network and cable TV but also on radio and online,” Ater said. “The duration of these commercials will be from June through mid-October, which is more than double the amount of time the Catholics Come Home Commercials last aired. This really is unprecedented both for Catholics Come Home and the Archdiocese of Cincinnati.”
For their part, Catholics Come Home has conducted focus groups and message concept testing among Millennials prior to developing and launching their new line of ads and accompanying website.
The apostolate plans to air the commercials through traditional radio, cable and network TV channels, as well as through popular online digital networks like Facebook and YouTube.
Catholics Come Home has helped more than a half million people home to the Church across North America. The apostolate will soon be expanding its outreach to several international communities.
Report compiled from Catholics Come Home press release and CT staff.