CNA Staff, Sep 15, 2025 / 17:31 pm

In what some are calling “the Charlie Kirk effect,” people across the nation, including many college students who are not ordinarily churchgoers, have decided to go to church since the assassination last week of the conservative Christian political activist Charlie Kirk.

Matt Zerrusen, co-founder of Newman Ministry, a Catholic nonprofit that operates on about 250 campuses nationwide, told CNA he has spoken with Catholic college ministry leaders throughout the country over the last few days, and “every one of them told me they’ve seen bigger crowds” at Masses and lots of people “they’ve never seen before.”

“I have not talked to anyone who has not seen an increase in Mass attendance,” Zerrusen said. “Some schools are reporting increases of 15%.”

He told CNA that many more college students are also asking for spiritual direction. “So many people are asking ‘What do I do?’ What is evil? How does God allow this?” Zerrusen said. “They are asking so many basic questions.”

One priest at a large state school in the Northeast told Zerrusen he spoke over the weekend with 15 young men he had never seen before who sought him out for faith advice.

Zerrusen said the spiritual “revival” Kirk’s death has amplified comes amid one he has been observing for months.

He pointed out that more than 400 students at Texas A&M University in College Station are attending the Order of Christian Initiation of Adults (OCIA) class at St. Mary’s Catholic Center near campus.

Social media users say Kirk inspired them to go to church

Since Kirk’s death on Sept. 10, social media platforms X, TikTok, and Instagram have been flooded with posts from users saying they plan to go to church for the first time or to return to church, thanks to Kirk’s influence.

With more than half a million followers, X user @TONYxTWO posted a TikTok video on Sunday showing a young man saying he had to park “five blocks away from church because everyone wants to come now! Amen. Thank you, Jesus. Thank you, Charlie.”

Another X user who calls herself a “Devout Aggie” and “Catholic” who has nearly 15,000 followers said her son, who “is not a churchgoer,” asked her to go to Mass with him over the weekend, attributing it to “the Charlie Kirk effect.”

The vicar general for the Catholic Diocese of Salt Lake City, Father John Evans, said on Monday that he had noticed a “slight increase” in Mass attendance over the weekend, but what was more unusual was what happened in the days immediately after Kirk’s assassination.

“People were coming together before Sunday, praying privately, some in groups, praying the rosary, and different prayers of different sorts,” Evans told KSL-TV in Utah.