“Living Your Life Like a Startup.” President of the American Enterprise Institute and former professor of Business and Government in the Maxwell School of Citizenship and Public Affairs, Arthur Brooks is a bestselling author and a contributing opinion writer for the New York Times. His latest book is “The Conservative Heart: How to Build a Fairer, Happier, and More Prosperous America.” Talk will be held in the Kennedy Union Ballroom; parking in lots B and C only.